Online store – what to think about in 2021?
The past year brought many new challenges for online store owners, but it also created great opportunities for development. Very large increase in popularity of online shopping creates wide opportunities for e-commerce industry in this and coming years. So today, we’ll take a look at what trends will be most important for e-commerce in 2021 and what you should pay attention to when running your online store. Enjoy reading!
Growth of online sales in Poland in 2020
To begin with, some data showing how the popularity of online sales has grown in Poland in 2020. According to a report by Gemius, 67% of Poles were already shopping online in 2019. However, already after the first quarter of 2020, this number increased to 73%. Given last year’s strictures on land-based commerce, it’s reasonable to assume that this number will increase even more by the end of 2020. The growth of online sales in Poland in 2020 is also illustrated by the turnover on the Allegro platform. In Q3 2020 alone, sales on the Allegro platform exceeded 8 billion zlotys. Compared to the same period in 2019, this is an increase of almost half.
E-commerce 2021 – top trends
What trends will reign in the e-commerce industry in 2021? Below we have a few suggestions that you should take into account when planning the development of your online store in 2021: